How to decide who to contact first in a target account
Signal uses the account context and the signal itself to suggest who to start with first.
Signal should not give you a long org chart and make you guess. It should point to the first person to contact based on the problem that just surfaced.
Chapter 1
Signal picks the first contact from the signal
If the signal comes from a technical leader naming a technical problem, that is usually the first place to start.
If the signal is commercial, budget-led, or tied to renewal risk, the first contact may be different.
Chapter 2
Signal helps you know when to move sideways or up
Once the first contact is clear, Signal can help decide when to add a second stakeholder or move higher in the account.
The first message should follow the problem, not just the org chart.
The right first contact depends on who is closest to the problem and who is most likely to move it forward.
Next step
See how this works in Signal
See how Signal turns an account update into a clearer first-contact decision.