Account Planning
3 min read

How to stay on top of target accounts and act at the right time

Signal keeps a live watch on target accounts, tells you what changed, and makes it clear which ones need action now.

By SignalApril 19, 2026

Signal keeps watching the target accounts you care about and only surfaces the ones where timing changed.

Chapter 1

Signal keeps the list warm for you

Once an account is on the list, Signal keeps checking for changes across the sources you care about.

That can include company websites, LinkedIn activity, hiring, CRM activity, support issues, or anything else connected to the account.

Chapter 2

Use simple watch states

The point is to know which accounts still need watching and which ones are ready for action.

Simple states for a target-account book.
StateWhat it meansWhat to do
WatchGood fit, but timing is not strong enough yet.Keep it on the list.
ReviewSomething changed and it is worth a closer look.Check the update and decide whether it stays on watch or moves up.
Act nowFit and timing are strong enough to work.Reach out or take the next step.

Chapter 3

Signal tells you what changed

Instead of sending a long feed, Signal sends a short update that says what changed, why it matters, and whether the account should stay on watch or move into action.

Slack message from Signal saying Northwind Health moved from watch to act now because the new CTO named the problem publicly on LinkedIn.

Next step

See how this works in Signal

See how Signal turns account changes into a short update the team can act on.